Door to Door Evangelism Proves Effective
Jehovah's Witnesses, also known as the Watchtower Society, take very seriously the Great Commission in Matthew 28:19 to take the gospel to all the nations. Based on over a century of experience, they believe door to door evangelism is an effective way to do that.
Just as Jesus Christ sent the seventy-two out in pairs (Luke 10:1, NIV), Jehovah's Witnesses travel in pairs. For practical reasons, it protects them against any accusations of impropriety and guards their safety. Having a partner allows one of the Witnesses to look up relevant Bible verses or tracts while the other one is talking. Also, the less experienced member of the pair learns from the veteran Witness in a sort of on-the-job training.
Door to Door Evangelism Strategy Based on Repetition
Each Kingdom Hall, or Witness church, is assigned a territory. The strategy is to visit each house in a neighborhood several times a year. Meticulous records are kept on the number of conversations held, questions answered, and tracts distributed. By one estimate, Witnesses have to visit 740 households to make one convert.
In addition, Jehovah's Witnesses also print and distribute hundreds of millions of pieces of literature a year from their own printing plants around the world. According to the Watchtower Society, Witnesses spend over one billion hours each year proclaiming their message worldwide, baptizing more than 300,000 new members.
(This article is compiled and summarized from information available at WatchtowerSociety.org.)